Privacy
Policy.

1. Who We Are

Uproute AI is a 360° AI-native marketing agency headquartered in Bengaluru, Karnataka, India. We operate under the trading name "Uproute AI" and also as "base91.online". Our services include paid media management, SEO, brand strategy, AI automation, influencer marketing and revenue optimisation.

For privacy-related questions: enquiry@base91.online or +91-7077381804

2. What Data We Collect

• Contact information — name, email address, phone number, company name
• Business information — industry, company size, marketing goals, budget
• Communication data — messages sent via WhatsApp, email or contact forms
• Usage data — pages visited, time on site, referral source (via analytics tools)
• Client portal data — login credentials, project data, comments and feedback
• Campaign data — ad account data, performance metrics and audience data shared for campaign management

3. How We Collect Data

• When you submit a contact form or book a strategy call on our website
• When you message us via WhatsApp or email
• When you log into and use our client portal
• Through Google Analytics embedded in our website
• When you share campaign assets, credentials, or business data for service delivery

4. How We Use Your Data

• Respond to enquiries and onboard you as a client
• Deliver the marketing services contracted
• Provide access to our client portal
• Send monthly performance reports and billing invoices
• Improve our website and service quality
• Comply with legal and tax obligations (GST, income tax)

We do not use your data for unsolicited marketing, profiling, or automated decision-making without your consent.

5. Data Sharing

We do not sell your personal data. We may share data with:

• Platform providers — Google, Meta, LinkedIn, etc. when required to run campaigns
• Team members — internal specialists working on your account, bound by confidentiality
• Legal authorities — when required by Indian law or court order
• Service providers — tools used strictly to deliver our services

6. Data Storage & Security

• Encrypted transmission (HTTPS) for all web communications
• Access controls limiting data access to authorised personnel only
• Regular security reviews of our systems and integrations
• Secure credential management for any campaign accounts shared with us

Our client portal uses browser localStorage for session management. We recommend using a secure browser for portal access.

7. Data Retention

• Active client data: retained for the duration of engagement + 12 months
• Invoice and billing records: retained for 7 years as required by Indian tax law
• Enquiry data (non-converted): deleted after 12 months
• Campaign data and creative assets: returned or deleted 30 days after contract end

8. Your Rights (DPDPA 2023)

• Access the personal data we hold about you
• Correct inaccurate or incomplete data
• Request deletion of your data (where not required for legal purposes)
• Withdraw consent for any consent-based processing
• Raise a complaint with the relevant data protection authority

To exercise any right, email enquiry@base91.online. We will respond within 30 days.

9. Cookies & Analytics

Our website uses Google Analytics to understand visitor behaviour. You can opt out using the Google Analytics opt-out browser add-on. We do not use advertising cookies on our marketing website.

10. Changes to This Policy

We may update this Policy from time to time. Significant changes will be communicated to active clients by email. The latest version is always available at this URL.

11. Contact

Uproute AI — Data Privacy
Email: enquiry@base91.online · WhatsApp: +91-7077381804
Location: Bengaluru, Karnataka, India