Every market.
Every outcome.

Strong product-market fit but no acquisition system. Inconsistent messaging, weak landing page, zero nurture sequence. Spend going in — predictable pipeline not coming out.

• Repositioned messaging from feature-led to ICP pain-led across all channels
• Rebuilt landing page with conversion-first copy and trust signals
• Precision campaigns on Google and LinkedIn — 60% more qualified leads
• Automated email + WhatsApp nurture funnel post-demo — 40% CVR
• CAC reduced 25% via audience segmentation and negative keyword cleanup

Multiple products running siloed marketing with no unified measurement. Budget allocation based on gut, not data. ROI from each channel was opaque.

• SEO rebuild — 70% organic traffic increase in 8 months, ROI +45%
• Email programme — 20%+ open rate, 3% CTR, ROI improved from 12% to 35%
• PPC overhaul — 55% performance lift, ₹5L+ total ROI contribution
• Social built from scratch — 60% engagement increase in 4 months
• O-Launchpad digital strategy — resulted in Forbes India editorial feature

Strong offline reputation but zero digital footprint. Every inquiry came via referral. No owned digital lead channel, no social proof, no scalable acquisition system.

• Built complete brand identity, website and social presence from scratch
• Instagram portfolio built around weddings, corporates and brand activations
• YouTube event highlight reel series for credibility and social proof
• Facebook and Instagram lead gen campaigns targeting planners and couples
• WhatsApp inquiry bot with instant quote form for B2C and B2B leads

Site poorly crawled, keyword targeting misaligned with actual search intent. Paid campaigns burning budget with no optimisation structure.

• Full technical SEO audit — sitemaps, 301s, robots.txt, crawl errors fixed
• Site architecture restructure to improve crawl efficiency across all category pages
• On-page optimisation across 80+ merchant category and location pages
• Weekly bid management on paid search — waste eliminated systematically
• Local SEO content cluster for neighbourhood-level search intent

3R3 Global Solutions was built and led by Rakesh for 5 years. The frameworks, systems and team that power Uproute today were developed and proven here across 25+ active client brands.

• High-converting funnel architecture delivering 3:1 ROAS across client portfolio
• Influencer strategy driving 120% average visibility increase across brands
• Website revamps for mobile performance, Core Web Vitals and SEO
• $100K+ ROI delivered via funnel rebuilds and paid media optimisation
• 24-person specialist team built across content, paid media, SEO and design

Strong property inventory but over-reliant on OTAs for demand. No owned digital marketing channel, no brand presence, no direct inquiry pipeline.

• Brand positioning built around premium leisure travel differentiators
• SEO content strategy targeting high-intent villa rental and holiday home searches
• Google and Meta performance campaigns targeting affluent travel segments
• Instagram and Pinterest visual brand presence built from zero
• WhatsApp booking inquiry funnel with automated qualification and follow-up

No digital booking infrastructure. GBP unclaimed across all 8 locations. Local competitors with inferior facilities outranking on every relevant search term.

• Claimed and fully optimised Google Business Profile for all 8 locations
• WhatsApp appointment bot with automated reminders and rescheduling
• Post-visit review collection system across all locations
• Local SEO content cluster for diagnostic centre searches by area
• Performance Max campaigns targeting high-intent appointment keywords

Competing against incumbents dominating paid channels. Needed earned media and community trust to build authority with an audience that relies on peer recommendations.

• YouTube channel built from 0 to 28K subscribers in 6 months with daily exam prep content
• Telegram exam-prep community with 12,000+ active aspirants
• YouTube and Meta webinar funnels delivering 8× ROAS per cohort
• Monthly State Topper success story series for authentic social proof
• Scholarship funnel driving high-intent qualified applications

Target buyers are offline-first decision makers who distrust SaaS on principle. Digital channels alone were insufficient without peer validation and industry credibility.

• ROI calculator for developers — 320 downloads in 30 days
• LinkedIn thought leadership programme for the founding team
• Two CREDAI event speaking slots secured for category credibility
• Case study PDF series showing real developer cost and time savings
• Retargeting campaign to warm audiences achieving 22% demo conversion

SME HR managers use informal peer networks for hiring advice. Traditional demand-gen wasn't reaching them. Needed a content moat around SME hiring pain points.

• SME Hiring Playbook lead magnet — 1,800 downloads in 45 days
• SEO content cluster targeting how-to-hire and fast-hiring searches
• LinkedIn outreach to 500 HR managers per month with personalised messaging
• Voice AI follow-up calling within 30 minutes of free trial sign-up
• Webinar: Hire 10× Faster — 340 attendees, 42 trials started immediately after

Mintmesh required a reliable, cost-efficient full-stack team to build and iterate on their product without the overhead of US-based engineering hires.

• Full-stack web application — React/Next.js frontend, Node.js backend
• Agile sprint delivery with weekly demos and daily async standups
• Database architecture, REST API development, third-party integrations
• QA testing, staged deployment and post-launch support

NetTrackers is a UK agency offering custom ERP/CRM development, website builds and SEO. We served as their offshore delivery partner — scaling capacity without adding UK headcount.

• Custom website development — WordPress, web apps, WooCommerce
• Technical SEO audits, on-page optimisation and local SEO for their end clients
• CRM and ERP development support across UK business clients
• Online reputation management execution

• Unified digital strategy across SEO, SEM, social and email for each brand
• Google Shopping, Meta Dynamic Product Ads and retargeting
• Email retention and re-engagement campaigns for end clients
• Managed and mentored a 6-person cross-functional delivery team
• 3:1 average ROAS across the client portfolio

• Technical SEO audit and e-commerce product page optimisation at SKU level
• Keyword strategy across thousands of part number and fitment-based searches
• Google Shopping campaigns targeting high-margin product categories
• CRO on product detail pages and checkout flow

• Digital marketing operations support for e-commerce campaign execution
• Paid search campaign management and bid strategy optimisation
• Product feed management and Google Shopping data quality assurance
• Performance analysis, weekly reporting and campaign health dashboards

Shubham Singh (Uproute's Tech Lead) worked within Victoria's Secret's engineering team — building production-grade systems for their digital commerce operations. Enterprise-level standards that now power every Uproute technical delivery.

• Full-stack development within the Victoria's Secret digital commerce ecosystem
• Production-grade system architecture for high-traffic retail operations
• Cross-functional collaboration with US-based product and design teams

• Digital marketing strategy and execution for their payment products portfolio
• B2B content and thought leadership supporting enterprise sales cycles
• Performance marketing across Google and LinkedIn targeting enterprise decision-makers
• Growth reporting and analytics framework for senior leadership visibility